Home staging requires more than just a keen eye for aesthetics and the real estate business. Home staging is a fine art—the art of customizing a home to attract the maximum number of potential buyers and sell off the property at the highest price possible.
In the first article, we’ve went through the first stage of starting a home staging business. Now, let’s see what needs to be done further.
The Managing Phase of Starting a Home Staging Business
Look Into Consumer Reports for First-Time Home Buyers
You want to get a perception of what prospective buyers are looking for in a house. This could vary greatly depending on where you live.
Examine local business commentary, surveys, and reports, and ask realtors if they are willing to talk about buyer general interests. You want to get a sense of consumer preferences.
Consider asking those close to you what they are looking for in a new home, especially if a friend or family member is in the market.
Find and Contact Local Real Estate Offices
You can do this to determine whether they want to hire you as a stager or to gather information on potential clients.
To demonstrate your abilities, offer to do a couple of free stagings for the realtor.
Permission should be obtained to place your business card or a small sign with your name and contact information on an early display. This will allow you to demonstrate your skills to the realtor and customers, as well as possibly obtain reports on buyer interests and referrals from the realtor.
Write for Local Real Estate Publications
Many cities have a local real estate publication or may allow contributions on decorating issues in the local newspaper.
Look up the submission guidelines for the real estate publication, and then do the same for the newspaper’s contribution guidelines.
Contact the relevant editor and say something like, “I am a local home stager, and I’d like to write for your publication about my technique for making a room appear warmer.” or “I’d like to submit a home decoration article.” Follow the instructions of the editor. If they are not accepting submissions, you should look for another venue.
Reach Out to Reputable Contractors in the Area
Inquire with the realtors you network with about the cleaners, repair crews, painters, and other similar workers they recommend to homeowners when preparing a house for sale.
You may want to cross-reference the contractors with the Better Business Bureau reports to see if any issues arise.
Examine online reviews and/or those of other realtors and homeowners who have used the contractors to get a good idea of their cost, speed of service, and capabilities in case you need them to help with future staging projects.
For example, if you find a painter who is quick and can handle large homes but is too expensive, you might not get many customers if you start a business with no established reputation. A handyman with a reputation for low-cost, safe, and efficient electrical work, on the other hand, might be helpful if you need to change the lighting in a room.
In the Next Article, we are going to deal with the interior design stage and here’s a little preview:
Set Up Good Home-Decorating Resources
This includes being able to bring in props, furniture, art supplies, and the like to supplement whatever you may be lacking when visiting a client’s home.
Contact local furniture rental companies, art galleries, paint stores, and woodworkers. These will be shops that are more useful for quick turn-around items than some of the more involved repair shops.
You could inform these local businesses that you intend to use them on a regular basis. “I’m launching a local home staging company and would like to use your furniture in empty room situations” you could say to their manager or owner. They might give you some discounts if you use them frequently.